{"id":11023,"date":"2024-11-11T10:07:16","date_gmt":"2024-11-11T09:07:16","guid":{"rendered":"https:\/\/delgadozuleta.bgoapps.es\/?p=11023"},"modified":"2025-03-26T14:48:06","modified_gmt":"2025-03-26T13:48:06","slug":"delgado-zuleta-caso-de-exito-marca-de-andalucia","status":"publish","type":"post","link":"https:\/\/delgadozuleta.com\/en\/blog\/2024\/11\/11\/delgado-zuleta-caso-de-exito-marca-de-andalucia\/","title":{"rendered":"Delgado Zuleta, caso de \u00e9xito Marca de Andaluc\u00eda"},"content":{"rendered":"<p>Andaluc\u00eda mantiene una posici\u00f3n consolidada en los mercados internacionales al alcanzar el segundo mejor registro hist\u00f3rico en exportaciones en 2023, con 38.537 millones de euros.\u00a0\u00a0Esto es gracias a\u00a0<strong>empresas de \u00e9xito como la bodega centenaria del Marco de Jerez, <a href=\"https:\/\/delgadozuleta.bgoapps.es\">Delgado Zuleta<\/a>.<\/strong><\/p>\n\n\n\n<p>Ubicada en Sanl\u00facar de Barrameda, se trata de una de las bodegas con m\u00e1s solera de la comarca, cuyos<strong>&nbsp;or\u00edgenes datan de 1719. Hoy es la novena generaci\u00f3n la responsable de la compa\u00f1\u00eda familiar, cuarta m\u00e1s antigua de Espa\u00f1a.&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Sus manzanillas, <a href=\"https:\/\/delgadozuleta.com\/en\/product-category\/manzanillas\/\">La Goya y Barbiana<\/a>, son conocidas en todo el mundo. \u201c<\/strong>Actualmente, facturamos unos dos millones de euros y la producci\u00f3n est\u00e1 en torno a 50.000 cajas de doce botellas de vino\u201d, explica el director general, Jos\u00e9 Federico Carvajal.\u00a0<\/p>\n\n\n\n<p>La empresa tiene sus canales comerciales muy definidos. \u201c<strong>El 95% de nuestra producci\u00f3n va a la hosteler\u00eda y&nbsp;<\/strong>en alimentaci\u00f3n s\u00f3lo trabajamos con cadenas andaluzas y de cercan\u00eda\u201d, prosigue Carvajal. A esto se suma el comercio exterior. \u201c<strong>La empresa empieza la exportaci\u00f3n a final de los a\u00f1os 60.<\/strong>&nbsp;Y actualmente,&nbsp;<strong>estamos en m\u00e1s de veinte pa\u00edses<\/strong>\u201d, afirma el empresario.<\/p>\n\n\n\n<p>Bodega Zuleta ha experimentado una s\u00f3lida trayectoria desde el siglo XVIII. \u201cEntre nuestros logros m\u00e1s importantes est\u00e1 la evoluci\u00f3n de nuestros mercados de exportaci\u00f3n, porque cada vez estamos en m\u00e1s pa\u00edses:&nbsp;<strong>EEUU y Canad\u00e1; toda Europa; Australia, Nueva Zelanda, Tailandia y toda Asia; e incluso pa\u00edses tan lejanos y desconocidos para nosotros como Kazajist\u00e1n<\/strong>, donde ya llegan nuestras manzanillas y vinos de Jerez\u201d, contin\u00faa.<\/p>\n\n\n\n<p>En esta evoluci\u00f3n,\u00a0<strong>ha contado con el apoyo de la Junta de Andaluc\u00eda, a trav\u00e9s de <a href=\"https:\/\/www.andaluciatrade.es\">Andaluc\u00eda TRADE<\/a>.\u00a0<\/strong>\u201cAndaluc\u00eda TRADE\u00a0<strong>nos ha permitido llegar a pa\u00edses y a compradores que nunca hubi\u00e9ramos pensado.<\/strong>\u00a0Tenemos una relaci\u00f3n fluida y con mucho futuro por delante\u201d, confiesa Jos\u00e9 Federico Carvajal.\u00a0<\/p>\n\n\n\n<p>La empresa trabaja con ilusi\u00f3n en sus pasos futuros. \u201cPara 2024 tenemos pensado el lanzamiento de dos nuevos productos muy interesantes: uno ser\u00e1&nbsp;<strong>una manzanilla para conmemorar el 280 aniversario de la bodega.<\/strong>&nbsp;A medio plazo lo que queremos es ir creciendo m\u00e1s en los mercados de exportaci\u00f3n, siempre con la ayuda de Andaluc\u00eda TRADE, y a largo plazo, queremos intentar que esta empresa dure 300 a\u00f1os m\u00e1s\u201d, concluye.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/delgadozuleta.com\/wp-content\/uploads\/Captura-de-Pantalla-2024-11-11-a-las-10.04.24.png\" src=\"https:\/\/delgadozuleta.com\/wp-content\/uploads\/Diseno-sin-titulo.mp4\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Andaluc\u00eda mantiene una posici\u00f3n consolidada en los mercados internacionales al alcanzar el segundo mejor registro hist\u00f3rico en exportaciones en 2023, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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